Australian software ingenuity to go global

Accely, a leading Information Technology and SAP Consulting Company continued to expand its global reach by acquiring a major stake in well-established Australian retail solution provider, Creative Computing.

India, 16^th November, 2013–Accely a global Information Technology and SAP Consulting Company, today announced that they have acquired a majority stake in Creative Computing, the Australian developer and marketer of CONTROL POS Retail Management System.

The deal advances Accely’s growth strategy aligning its existing excellence in information technology and SAP Consultingwith the technical strengths of Creative Computing.

Nilesh Shah, CEO, Accely commented: “Thisis a strategic investment to expand our presence intothe USA, Middle East, South East Asia, Indian subcontinent and European markets. Most of these regions are fiercely competitive, so it was important we could offer a superior product like CONTROL, and one that is also proven over 25 years. Our competitive advantage going into those regions is that the Australian developers, Creative Computing have kept innovating the product over the years(and continue to do so) which means CONTROLreadily handles theuniquedemands of retailing today.”

Creative Computing, Managing Director and Founder, Bernie Hogan, added: “This deal will enable the CONTROL Retail Management system to establish a stronger global foothold. It also means the Australian team can focus on delivering enhancements to the system rather than expend our energies marketing the productworldwide. It is a great pleasure to be able to offer Australian software ingenuityfurther ashore especially as CONTROL is already fully internationalised, including multi-lingual capabilitiesand the ability to handle almost any taxation structure.

It is envisaged that the CONROL POS Retail Management System will be offered to SAP customers at the front end, and where SAP is not suitable, it can be delivered as a complete retail solution.

About Accely:

Accely is a global technology and innovation company providing customers with flexible, rapidly deployed business systems across ERP, Mobility, eCommerce, Business Analytics, and Retail software. Alliances with Partners such as SAP, IBM, HP and Microsoft enable Accely to offer its customers compelling technology solutions that help to enhance business processes.See:www.accely.com

About Creative Computing

Creative Computing is an Australian software vendor of 25 years, providing retail solutions tailored to the specific needs of industry sectors such as fashion, furniture, jewellery & giftware, homewares & furnishings, health food stores, supermarkets, sporting goods, and others. It’s Retail System, CONTROL offers multi-store retailers fully integrated POS, Merchandising, Inventory Management, Sales & Profit Analysis, Replenishment,Customer Relationship Management (CRM), and Financials. Importantly it includesmobile-friendly integrated eCommerce capabilities and interfaces to social media platforms See: www.creativecomputing.com.au