This company is a leading supplier of structural steel products in the Middle East and North Africa (MENA) region. Headquartered in Dubai, United Arab Emirates, the company has over 46 years of experience in the steel industry. It offers a wide range of products, including hot rolled plates, mild steel plates, rectangular hollow sections, metal angles, Jis beams, industrial HR sheets, steel angles, universal steel beams, round bars, steel pipes, rectangular hollow pipes, rectangular hollow sections, square hollow sections, seamless pipes, etc. The company’s products are used in various industries, including construction, oil and gas, petrochemicals, power generation, and shipbuilding.

To further optimize their operations and streamline their ongoing management, they implemented an Application Management Services (AMS) solution, underlining their dedication to operational excellence and continuous innovation.

Business Challenges

Establish a single environment that bridges the gap between strategic and bottom-up planning processes.

Address the need for more precise planning to ensure better-informed decision-making and operational efficiency.

Promote improved collaboration between departments to enhance overall efficiency and coordination.

Streamline execution by integrating planning and operations within a unified framework.

Create a standardized set of materials data shared with customers and suppliers to enhance data quality and reduce discrepancies in object coding.

Streamline a complex planning process that demands extensive coordination efforts, reducing delays in long-term planning.

Ensure that each object is associated with a single code, eliminating the instances of multiple codes for the same object.

Our Approach

Application Management Services covers various SAP modules, including FI, CO, MM, SD, PP, PS, HR, DMS, FIORI, BASIS, and ABAP.

Integration of SuccessFactors, Human Resource, and Payroll (MSS/ESS) modules to enhance HR and payroll management.

Successful upgrade from SAP S/4HANA 1511 to the latest SAP S/4HANA 2021 version.

Encompasses various core SAP functions and modules to ensure smooth, efficient, and up-to-date operations.

Customer Benefits

  • Consolidated complex processes executed by multiple teams across different geographical locations into a single core ERP system.
  • Attained a 360-degree view of project health, offering valuable cost-to-complete analysis for improved insights into cash flows, forecasts, and profitability.
  • Enabled modular approaches to address dynamic challenges in various HR functions, including recruiting, onboarding, learning, collaboration, performance management, compensation, employee central, and payroll.
  • Achieved automatic balance between supply and demand using material demand-planning capabilities, thereby reducing inventory backlog shortages and enhancing customer satisfaction with on-time deliveries.
  • Gained faster insights into cost composition and minimized errors by eliminating shadow systems and maintaining data integrity.
  • Enhanced collaboration among teams and regions by centralizing processes and data, resulting in more efficient operations.
  • Enhanced financial analysis and forecasting by clearly showing project health, cost trends, and profitability.
  • Through better demand planning, improved customer satisfaction by consistently delivering products on time and reducing supply chain disruptions.

Our Results


Reduction in deployment time, allowing for quicker implementation and operational readiness.


Increase, translating to faster and more efficient operations.


Reduction in Total Cost of Ownership (TCO) includes maintenance and operational costs.

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