Home and personal care companies face increased commoditization, spiraling R&D budgets and changing consumer demographics. What’s more, emerging markets are providing challenges that traditional business models are unable to support.
The Home and Personal Care (HPC) industry is a fast growing segment that serves to help people look good, feel good and stay healthy. But growth has brought with it challenges too.
The HPC industry is witnessing an era of rapid consolidation as a result of a high degree of maturity in markets in the developed world. Spiraling commodity costs combined with increasing margin pressures from retailers have made HPC companies acknowledge the imperative of having an efficient supply chain. Reducing brand loyalty and shorter product life-cycles have made marketers increasingly aware of the need for better consumer insight.
As a result, companies must challenge old ways of doing things and embrace innovation to create powerful brands, sharpen sales and marketing effectiveness, and increase operating efficiencies. This has led HPC companies to increasingly focus on enterprise-wide initiatives such as product innovation, collaborative planning with partners, demand driven supply and supply chain agility, consumer centric marketing and sales force automation to leverage higher productivity and profitability.
Our domain expertise, technological savvy and global services model are helping our clients refresh IT and support new business capabilities and market opportunities. We have a dedicated Home and Personal Care Practice. Our HPC Practice offers our customers industry focused solutions that help our clients achieve business excellence.
We have helped our customers in developing and supporting IT requirements across supply chain management, sales force automation, unified communications, trade spend management, marketing spend optimization, consumer analytics, compliance and corporate back-office functions.