SAP Commerce Cloud (originally called SAP Hybris) is a cloud-native omnichannel commerce solution for B2B, B2C, and B2B2C companies.
On the global scale, this solution understands the unique requirement and desires of every customer by delivering personalized experiences from acquisition through to retention, unifying all touchpoints (online, mobile, POS, call center, social, print) at each scale.
SAP Commerce Cloud is a single platform to simplify customers’ journey
during the buying process and turns e-commerce customers into brand advocates.
Different companies use varied combinations of go-to-market models, which means reaching customers through multiple and diverse touchpoints.
Commerce Cloud aims to solve the issues with modules aimed at both B2B and B2C users.
Core B2C capabilities include an omnichannel, responsive storefront that promotes consistency across all devices, with powerful search functionality and tailored promotions and recommendations to increase customer engagement.
The B2B Accelerator module manages complex B2B relationships through intelligent pricing models, price lists, and quote generation.
All the product content management capabilities within Commerce Cloud are housed in one easy-to-use, centralized content repository.
From here, users can effortlessly catalog products by diverse attributes, and bulk-edit, bulk-publish, and bulk-upload multiple products simultaneously, saving time and ensuring consistency.
Users Can Also:
The Experience Management module within SAP Commerce Cloud, help you to frame the right strategy that will help you reach your customers by tailoring product information to their personal needs.
It helps to identify potential segments of customers on the basis of their preferences and likes such as brand, style, color. As a result, customers get a deeply personalized shopping experience, and your store gets increased conversion.
Order management represents a significant challenge for companies operating on multiple channels and from numerous physical locations.
This solution allows you to view and manage customer orders from start to finish, streamlining order fulfillment and improving the shopping experience. It serves one main purpose: to allow customers to conveniently buy, pick up, or return products both online and in-store.
You can control inventory and sourcing processes from a single place, no matter how many stores, warehouses and digital systems are involved.
Apart from fully integrated modules, Commerce Cloud offers more specialized ready-to-use solutions — accelerators. They contain best practices and unique functions needed for certain businesses or sectors and help them run faster.
To kick off an online sales channel as fast as possible, a company just needs to launch an appropriate accelerator, adjust the content, add goods, specify prices and stocks and integrate the accelerator with the ERP system. After that, an efficient e-Commerce platform is ready for use, while a company can incessantly customize and fine-tune it.
Assisted Service Mode offers real-time customer support, both online and instore. Customer service agents can get a 360-degree profile of the customer they’re serving, complete with demographics, purchase history, preferences, and past support tickets.
Agents can see what products a customer has recently viewed, and can go above and beyond the call of duty by adding products to a customer’s cart and giving discretionary discounts and free gifts.
Accely’s suite of SAP Commerce Cloud is one of five cloud solution platforms that comprise SAP S/4HANA (SAP’s ERP for large enterprises) The other four platforms are SAP Marketing Cloud, SAP Service Cloud, SAP Customer Data Cloud, and SAP Sales Cloud.
All five platforms have pre-built integrations using SAP Cloud Platform Integration. Together they assemble to form a highly comprehensive (and rather expensive, more on that later) CRM and customer experience solution, fit for any sizable omnichannel business generating around $10M+.
By using pre-built integrations with other SAP products, you can add the necessary functionality and extend the frontiers of your website for further growth.
It seamlessly integrates the customer journey across all touchpoints, reducing friction in the buying process.
Customer data patterns are recorded and put to great use, enhancing engagement through optimized experiences.
It has Out-of-the-box features are intuitive, well-designed, and useful.
It can be structured and extended to suit all kinds of different businesses, whether B2B, B2C or B2B2C.
The Industry Accelerators with their plug-and-play storefronts are ideal for a diverse range of sectors.
It benefits from excellent internationalization thanks to multi-language, multi-site, and multi-currency support.
It is reliable and has all the advantages associated with living in the cloud, such as scalability, agility, flexibility, and immediate access to the latest updates and releases.
It integrates seamlessly with the rest of the SAP S/4HANA solution suite.
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