A global investment company headquartered in Dubai partners with Accely for B2C solutions.
The company is a UAE-based investment firm that mainly has interests in trading and distributing fresh fruit, vegetables, and fast-moving consumer goods (FMCG). Launched in 1972, the business began as a wholesale fruit store in Deira, Dubai. Over the last 45 years, they have slowly widened their horizons, diversifying into numerous other industries.
The largest supplier of fresh and frozen fish plans to push towards transformation in its persistent efforts to upgrade and modernize its working methods. Considering the world’s ecommerce boom, the company decided to focus on B2C solutions. The online business boom has also forced the consumer to move into the digital realm to boost their sales. At the same time they will be improving their customer experience.