Join SAP executives, industry experts, customers, partners, and the business community at SAP NOW AI Tour Milan on October 14, 2026, at Superstudio Maxi Milan. The event will explore SAP’s latest AI vision, the reimagined Joule experience, and how intelligent technologies are helping businesses transform operations, accelerate decisions, and prepare for what comes next.
Event Overview
SAP NOW AI Tour Milan brings together business and technology leaders to explore the next phase of enterprise AI and intelligent transformation.
Attendees can step into Joule’s evolving ecosystem, experience live demonstrations of AI-powered operations, and engage with SAP experts, partners, and industry leaders across a broad range of business and technology topics.
The event will cover key areas including AI Services & Models, Autonomous CX, Autonomous Finance & Spend, Autonomous HCM, Autonomous Supply Chain Management, Cloud ERP, Data & Analytics, Build & Integrate, Business Transformation, and Joule.
Why Attend?
- Discover SAP’s latest AI vision and the evolution of Joule.
- Experience live demonstrations showing AI’s impact on business operations.
- Explore autonomous approaches across finance, CX, HR, supply chain, and spend.
- Understand how SAP Cloud ERP, data, analytics, and AI can work together.
- Connect with SAP executives, experts, partners, customers, and industry peers.
Key Takeaways
- Understand how AI and intelligent agents are reshaping enterprise operations.
- Explore Joule’s role in connecting people, data, and AI-powered action.
- Discover new approaches to autonomous business processes.
- Learn how SAP Cloud ERP and Business AI can support transformation.
- Gain perspectives on building more agile and intelligent organizations.
Thematic Areas
- AI Services & Models: Explore SAP’s unified AI platform and how intelligent agents and automation can accelerate business innovation.
- Autonomous CX: Discover how data, people, processes, ERP, Joule, and AI can connect to create more intelligent and personalized customer experiences.
- Autonomous Finance & Spend: Explore how SAP solutions can help organizations optimize finance, expenses, workforce, and travel while improving efficiency and control.
- Autonomous Human Capital Management: See how SAP SuccessFactors HCM, AI, and intelligent agents can support workforce growth and business performance.
- Autonomous Supply Chain Management: Understand how AI can connect supply chain data, processes, and operations to anticipate changes and enable real-time action.
- Build & Integrate: Explore how SAP’s platform enables organizations to integrate, automate, extend, and develop AI-powered applications and business processes.
- Business Transformation: Discover how organizations can rethink their operating models to anticipate change and build greater business agility.
- Cloud ERP: Explore how SAP Cloud ERP brings together real-time insights, embedded AI, and scalability across finance, supply chain, procurement, and other enterprise functions.
- Data & Analytics: Understand how SAP Business Data Cloud can help organizations unlock the value of enterprise data and support AI and innovation initiatives.
- Joule: Explore how SAP’s AI solution connects people and AI to turn business intent into intelligent end-to-end action and faster, clearer decisions.
Agenda at a Glance
- 8:30 AM – 9:30 AM: Accreditation and Showfloor Opening
- 9:30 AM – 10:30 AM: Opening Keynote
- 10:30 AM – 1:00 PM: Parallel Sessions and Demo Experience
- 1:00 PM – 2:30 PM: Business Networking Lunch
- 2:30 PM – 4:00 PM: Parallel Sessions and Demo Experience
- 4:00 PM – 5:00 PM: Closing Keynote and Final Performance
Featured Speakers
The event features SAP leaders including:
- Carla Masperi, CEO, SAP Italy
- Augusta Spinelli, President Europe, Middle East and Africa (EMEA), SAP
- Roberto Fraccapani, Head of Solution and Architect Advisory, SAP Italia
Event Details
Event: SAP NOW AI Tour Milan
Date: October 14, 2026
Location: Superstudio Maxi, Milan, Italy
SAP NOW AI Tour Milan offers a closer look at how AI, Joule, cloud ERP, data, and intelligent agents are coming together to reshape enterprise transformation.
Discover the technologies and strategies shaping the next generation of intelligent business at SAP NOW AI Tour Milan.