{"id":8449,"date":"2023-02-21T12:26:00","date_gmt":"2023-02-21T12:26:00","guid":{"rendered":"https:\/\/www.accely.com\/blog\/importance-of-sap-application-management-services-2\/"},"modified":"2025-03-11T05:51:41","modified_gmt":"2025-03-11T05:51:41","slug":"highlights-on-new-emarsys-innovations-to-empower-marketers","status":"publish","type":"post","link":"https:\/\/www.accely.com\/in-en\/blog\/highlights-on-new-emarsys-innovations-to-empower-marketers\/","title":{"rendered":"Highlights on New Emarsys Innovations to Empower Marketers"},"content":{"rendered":"\n<section class=\"insights-banner\">\n    <div class=\"container\">\n        <div class=\"insights-banner-wrapper\">\n            <div class=\"insights-banner-left\">\n                                                <h1 class=\"insights-banner-title h3\">Highlights on New Emarsys Innovations to Empower Marketers<\/h1>\n                                <div class=\"badge-wrap d-flex d-flex-wrap\">\n                                                           <span class=\"badge badge-orange\">SAP ERP<\/span>\n                                                      <\/div>\n                                 <p class=\"publish-date\">Published: February 21, 2023<\/p>\n                                \n                 \n\n\n\n            <\/div>\n                        <div class=\"insights-banner-right\">\n            <img decoding=\"async\" src=\"https:\/\/www.accely.com\/wp-content\/uploads\/2023\/02\/Highlights-on-New-Emarsys-Innovations-to-Empower-Marketers-1.webp\"  alt=\"Banner\" class=\"insights-banner-img\" width=\"720\" height=\"471\">\n            <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n    <div class=\"main-content-blog-section\">\n        <div class=\"main-content-blog\">\n                            <div class=\"pdp-sidebar-sec-wrap\">\n                    <div class=\"pdp-sidebar\">\n                        <ul class=\"ul-none pdp-sidebar-menu-wrap\">\n                                                        <li>\n                                <a data-scroll=\"introduction\" href=\"#introduction\" aria-label=\"tab-link\" class=\"active\" >\n                                    <span class=\"body-font-sm text-capitalize\">Introduction<\/span><\/a>\n                            <\/li>\n                                                        <li>\n                                <a data-scroll=\"highlights\" href=\"#highlights\" aria-label=\"tab-link\" >\n                                    <span class=\"body-font-sm text-capitalize\">Highlights of Latest Emarsys Innovations<\/span><\/a>\n                            <\/li>\n                                                        <li>\n                                <a data-scroll=\"mobilewallet\" href=\"#mobilewallet\" aria-label=\"tab-link\" >\n                                    <span class=\"body-font-sm text-capitalize\">Mobile Wallet<\/span><\/a>\n                            <\/li>\n                                                        <li>\n                                <a data-scroll=\"conversationchannels\" href=\"#conversationchannels\" aria-label=\"tab-link\" >\n                                    <span class=\"body-font-sm text-capitalize\">Conversation Channels<\/span><\/a>\n                            <\/li>\n                                                        <li>\n                                <a data-scroll=\"integration\" href=\"#integration\" aria-label=\"tab-link\" >\n                                    <span class=\"body-font-sm text-capitalize\">Enhanced CDP Integration<\/span><\/a>\n                            <\/li>\n                                                        <li>\n                                <a data-scroll=\"personalizeeverything\" href=\"#personalizeeverything\" aria-label=\"tab-link\" >\n                                    <span class=\"body-font-sm text-capitalize\">Option to Personalize Everything<\/span><\/a>\n                            <\/li>\n                                                        <li>\n                                <a data-scroll=\"accountengagement\" href=\"#accountengagement\" aria-label=\"tab-link\" >\n                                    <span class=\"body-font-sm text-capitalize\">Account Engagement<\/span><\/a>\n                            <\/li>\n                                                    <\/ul>\n                    <\/div>\n                <\/div>\n                <div class=\"content-blog-sections\">\n                                                            <section class=\"insights-middle\"  id=\"introduction\" >\n                        <div class=\"insights-container\">\n                            \n                        <div class=\"insights-middle-content\">\n                            <p>These days, it will take a very, very long time for a client to approach you (i.e., your brand) on your conditions and terms.<\/p>\n<p>In actuality, they might not even approach you.<\/p>\n<p>Since they may choose when, where, and how to interact with a business nowadays, consumers have the luxury and expectation that everything will be done on their terms. You must be able to reach your consumers with highly relevant, tailored experiences no matter where they are if you want to promote development and income for your company, which is one of your primary tasks as a marketer in today&#8217;s environment. In other words, you must participate everywhere.<\/p>\n<p>As a marketer, you have a lot of work to perform because of this demand. It&#8217;s not an easy chore, on top of everything else you have to deal with in your work, and we realize that.<\/p>\n<p>Because of this, professionals at SAP are making it simpler for users to interact with clients via the channels of their choice. As your organization expands, these five new future technologies from <a href=\"\/solutions\/sap-emarsys\/\">Emarsys will let you engage consumers<\/a> everywhere and at any size.<\/p>\n                            \n                        <\/div>\n                            \n                        <\/div>\n                    <\/section>\n                                                                                <section class=\"insights-middle\"  id=\"highlights\" >\n                        <div class=\"insights-container\">\n                            \n                        <div class=\"insights-middle-content\">\n                            <h2>Highlights of Latest Emarsys Innovations<\/h2>\n                            \n                        <\/div>\n                            \n                        <\/div>\n                    <\/section>\n                                                                                <section class=\"insights-middle\"  id=\"mobilewallet\" >\n                        <div class=\"insights-container\">\n                            \n                        <div class=\"insights-middle-content\">\n                            <h3>Mobile Wallet<\/h3>\n<p>You may initiate campaigns using wallet passes by using the Mobile Wallet functionality, which is currently being tested. These wallet passes provide you the chance to connect customers in a highly customized way and provide value to them via mobile devices, whether it&#8217;s a loyalty card, discount, voucher, or event ticket.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-60015 size-medium\" src=\"https:\/\/www.accely.com\/wp-content\/uploads\/2023\/02\/Mobile-Wallet-300x271.webp\" alt=\"\" width=\"300\" height=\"271\" srcset=\"https:\/\/www.accely.com\/wp-content\/uploads\/2023\/02\/Mobile-Wallet-300x271.webp 300w, https:\/\/www.accely.com\/wp-content\/uploads\/2023\/02\/Mobile-Wallet.webp 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center\">Source: https:\/\/emarsys.com\/<\/p>\n<p>Moreover, you may follow up with the client when they use these passes, followed by a follow-up interaction that produces more information about their experience to enhance subsequent 1:1 interaction.<\/p>\n                            \n                        <\/div>\n                            \n                        <\/div>\n                    <\/section>\n                                                                                <section class=\"insights-middle\"  id=\"conversationchannels\" >\n                        <div class=\"insights-container\">\n                            \n                        <div class=\"insights-middle-content\">\n                            <h3>Conversation Channels<\/h3>\n<p>Good dialogue is the cornerstone of a healthy relationship. Make sure you can communicate with your consumers using the means they choose. You will be able to interact with clients on their favorite chat platforms, such as Facebook or WhatsApp Messenger, thanks to the Conversation Channels feature.<\/p>\n<p>Instead of sending a one-off message, you can engage the customer in conversation to discuss promotions or limited-time offers, remind them about a product they&#8217;ve forgotten they had in their cart, or maybe even welcome them to your loyalty program, depending on what topic is most pertinent to the customer.<\/p>\n                            \n                        <\/div>\n                            \n                        <\/div>\n                    <\/section>\n                                                                                <section class=\"insights-middle\"  id=\"integration\" >\n                        <div class=\"insights-container\">\n                            \n                        <div class=\"insights-middle-content\">\n                            <h3>Enhanced CDP Integration<\/h3>\n<p>SAP aims to empower marketers to fulfill their multichannel consumer interaction objectives. However, the ERP producers also know that fragmented data and channels are a barrier. This is why they keep introducing features that make dismantling those silos simpler because of this.<\/p>\n<p>Improved CDP Integration from Emarsys is another feature on our list that will enable you to gather and synchronize customer identity, subscription, and preference management in a single location. Your consumers will benefit from having a more seamless experience with your brand, regardless of the channel they&#8217;re on. You&#8217;ll be able to breathe easier knowing that all the necessary laws and compliance-related customer data are already built-in.<\/p>\n                            \n                        <\/div>\n                            \n                        <\/div>\n                    <\/section>\n                                                                                <section class=\"insights-middle\"  id=\"personalizeeverything\" >\n                        <div class=\"insights-container\">\n                            \n                        <div class=\"insights-middle-content\">\n                            <h3>Option to Personalize Everything<\/h3>\n<p>Although marketers frequently discuss highly relevant tailored experiences, you can&#8217;t merely customize one or two touchpoints throughout a customer&#8217;s journey to make it genuinely relevant for them. Everywhere needs to be personalized.<\/p>\n<p>Of course, it&#8217;s simpler said than done. You already have limited time, money, and resources as a marketer. Consumers fluidly switch across channels in search of the greatest products and services; they lack the patience to wait for your brand to catch up. You must be flexible enough to meet clients where they are and provide them with what they want in a tailored manner.<\/p>\n<p>This is where Emarsys is working on several new features to allow users to develop personalized experiences seamlessly. This way, businesses can easily scale engagement on a 1:1 basis.<\/p>\n<p>Let\u2019s have a look at the three unique features helping the process:<\/p>\n<p><strong>a. Real-time web personalization<\/strong><\/p>\n<p>Consumers adore the customized touch they get in your brand&#8217;s communications. What happens if customers visit your website and nothing about their experience is tailored to them? Consumer feels like they are just strangers visiting your website when you lose that connection with them.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-61309 size-medium\" src=\"https:\/\/www.accely.com\/wp-content\/uploads\/2023\/02\/Real-time-web-personalization-300x271.webp\" alt=\"Real-time-web-personalization\" width=\"300\" height=\"271\" srcset=\"https:\/\/www.accely.com\/wp-content\/uploads\/2023\/02\/Real-time-web-personalization-300x271.webp 300w, https:\/\/www.accely.com\/wp-content\/uploads\/2023\/02\/Real-time-web-personalization.webp 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center\">Source: https:\/\/emarsys.com\/<\/p>\n<p>Don&#8217;t let technological difficulty or a slow response time prevent you from offering them a tailored online experience. You can convert visitors into customers with the Real-Time Web Personalization function by providing the most pertinent material and offers in real-time.<\/p>\n<p><strong>b. In-app personalization<\/strong><\/p>\n<p>Thanks to the mobile app, you, the marketer, have greater influence over the customer&#8217;s experience of your brand. Hence, when you combine that with highly relevant messages, you can provide the consumer with a special experience that makes them feel appreciated and understood.<\/p>\n<p>Thanks to the in-app personalization feature added in the update, you may customize in-app content in real-time with contacts, vouchers, or event data. This lets you better customize the in-app experience. Deep links, URLs, and on-event actions may all be customized and designed just for the customer.<\/p>\n<p><strong>c. Unified personalization approach<\/strong><\/p>\n<p>How &#8220;personalized&#8221; was the experience for your consumer if they received a tailored product recommendation on one of your brand&#8217;s channels but a completely unrelated product recommendation on another?<\/p>\n<p>Your chances of converting that consumer significantly rises when you offer a really customized recommendation. So, you should ensure that your suggestions are consistent across channels and that they are pertinent to the consumer. This is what the feature known as Unified Personalization Rules accomplishes.<\/p>\n                            \n                        <\/div>\n                            \n                        <\/div>\n                    <\/section>\n                                                                                <section class=\"insights-middle\"  id=\"accountengagement\" >\n                        <div class=\"insights-container\">\n                            \n                        <div class=\"insights-middle-content\">\n                            <h3>Account Engagement<\/h3>\n<p>Marketers must work more closely with other revenue-focused departments inside the company as they come under increasing pressure to boost sales for their companies. There is a critical requirement for marketers to coordinate their efforts with sales in order to achieve corporate goals, whether through direct or indirect collaboration.<\/p>\n<p>Customers of SAP Emarsys Customer Engagement may easily combine their marketing and sales activities with this edition&#8217;s new Account Engagement option to boost sales performance and increase revenue. This enables sales teams to tailor the content and contacts in a campaign while enabling marketers to personalize campaigns more easily by utilizing priceless CRM data or delivering campaigns on behalf of their sales partners.<\/p>\n<p>Marketing and sales may work together in a genuinely collaborative, unified approach, acting on a single perspective of their consumer, thanks to shared profile views and activity monitoring.<\/p>\n                            \n                        <\/div>\n                            \n                        <\/div>\n                    <\/section>\n                                                        <\/div>\n            \n            \n        <\/div>\n    <\/div>\n\n<section class=\"insights-middle insights-middle-conclusion\" id=\"conclusion\">\n    <div class=\"insights-container\">\n        <div class=\"insights-middle-content\">\n            <div>\n                           <div class=\"insights-conclusion\">\n                                        <h4 class=\"insights-conclusion-title\">Conclusion<\/h4>\n                                        <div class=\"insights-conclusion-text\">\n                        <p>Emarsys is a place of innovation for business owners. With new updates and features every now and then, it\u2019s only a step away from becoming the perfect software module for users all around. So, has your business leveraged SAP Emarsys yet?<\/p>\n                    <\/div>\n                                    <\/div>\n                        <\/div> \n        <\/div>\n    <\/div>\n<\/section>\n\n<div class=\"insights-middle insights-middle-conclusion\">\n    <div class=\"insights-container\">\n        <div class=\"insights-middle-content\">\n             <div class=\"insights-conclusion-bottom\">\n                <div class=\"insights-conclusion-profile\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.accely.com\/wp-content\/uploads\/2025\/07\/Vikas-Chopra.webp\" class=\"insights-conclusion-profile-img\" alt=\"Profile\" width=\"56\" height=\"56\">\n                                        <div class=\"insights-conclusion-profile-content\">\n                        <p class=\"conclusion-profile-name\">Vikas Chopra<\/p>\n                                                <p class=\"conclusion-profile-designation\">Practice Head SAP S\/4HANA<\/p>\n                       \n                                               \n                    <\/div>\n                     <\/div>\n                                \n                <ul class=\"insights-conclusion-share ul-none\">\n                    <li><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.accely.com%2Fin-en%2Fblog%2Fhighlights-on-new-emarsys-innovations-to-empower-marketers%2F&#038;title=Highlights+on+New+Emarsys+Innovations+to+Empower+Marketers\" target=\"_blank\" aria-label=\"link\" class=\"conclusion-share-link\"><span class=\"icon-linkedin\" rel=\"noopener noreferrer\"><\/span><\/a><\/li>\n                    <li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.accely.com%2Fin-en%2Fblog%2Fhighlights-on-new-emarsys-innovations-to-empower-marketers%2F&#038;text=Highlights+on+New+Emarsys+Innovations+to+Empower+Marketers\" target=\"_blank\" aria-label=\"link\" class=\"conclusion-share-link\" rel=\"noopener noreferrer\"><span class=\"icon-twitter\"><\/span><\/a><\/li>\n                    <li><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.accely.com%2Fin-en%2Fblog%2Fhighlights-on-new-emarsys-innovations-to-empower-marketers%2F\" target=\"_blank\" aria-label=\"link\" class=\"conclusion-share-link\" rel=\"noopener noreferrer\"><span class=\"icon-facebook\"><\/span><\/a><\/li>\n                <\/ul>\n                <a aria-label=\"link\" href=\"#\"  target=\"_self\" class=\"btn btn-outline-dark insights-conclusion-btn copy-link-btn\" data-post-link=\"https:\/\/www.accely.com\/in-en\/blog\/highlights-on-new-emarsys-innovations-to-empower-marketers\/\">Copy link\n                    <span class=\"btn-icon icon-arrow-right\"><\/span>\n                <\/a>\n                \n\n            <\/div>\n            \n                                     <p class=\"conclusion-profile-info \">SAP Solution Architect with 23+ years in logistics and SCM. Expert in SAP S\/4HANA with hands-on experience in global rollouts, upgrades, and enterprise solution delivery.\r\n<\/p>\n             \n  <\/div>\n    <\/div>\n            <\/div>\n<script>\n    jQuery(document).ready(function($) {\n    $('.copy-link-btn').on('click', function(e) {\n        e.preventDefault(); \/\/ Prevent default anchor behavior\n\n        \/\/ Get the post link from data attribute\n        var postLink = $(this).data('post-link');\n\n        \/\/ Create a temporary input element\n        var tempInput = $('<input>');\n        $('body').append(tempInput);\n\n        \/\/ Assign the post link as input value\n        tempInput.val(postLink).select();\n\n        \/\/ Copy the link to clipboard\n        document.execCommand('copy');\n\n        \/\/ Remove the temporary input element\n        tempInput.remove();\n\n        \/\/ Provide feedback to the user (optional)\n        $(this).text('Link Copied!');\n\n        \/\/ Reset anchor text after a short delay (optional)\n        setTimeout(function() {\n            $('.copy-link-btn').text('Copy link');\n        }, 2000); \/\/ 2000 milliseconds = 2 seconds\n    });\n});\n\n<\/script>\n\n<section class=\"blog-list-sec related-posts-sec\">\n    <div class=\"container\">\n                <h4>Explore related blogs <\/h4>\n                        <ul class=\"blog-list-wrapper ul-none\">\n                    <li class=\"blog-list-item\">\n                <div class=\"blog-list-item-top\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.accely.com\/wp-content\/uploads\/2023\/02\/FAQs-and-User-Experience-Insights-for-RISE-with-SAP.webp\" class=\"blog-thumbnail-img\" width=\"638\" height=\"320\" alt=\"blog-thumbnail\">\n                                        <div class=\"blog-meta d-flex d-space-between color-white\"> \n                        <div class=\"left\">\n                                                        <p class=\"body-font-md author-name\">Vikas Chopra<\/p>\n                                                        <p class=\"body-font-sm blog-post-date\">15 February 2023<\/p>\n                        <\/div>\n                                                <div class=\"right\">\n                                                        <p class=\"body-font-md blog-category\">SAP ERP<\/p>\n                                                    <\/div>\n                        \n                    <\/div>\n                <\/div>\n                <div class=\"blog-list-item-bottom\">\n                                        <h5 class=\"h6 blog-title\">FAQs and User Experience Insights for RISE with SAP<\/h5>\n                                        <p class=\"body-font-md blog-excerpt\">The launch of RISE with SAP has provided clients with a ready-made path to SAP S\/4HANA and the cloud. 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Continue reading as we explore the different aspects of development over the SAP S\/4HANA Cloud 2208.<\/p>\n                                        <a href=\"https:\/\/www.accely.com\/in-en\/blog\/innovations-in-sap-s-4hana-cloud-2208-for-manufacturing\/\" aria-label=\"link\" class=\"body-font-lg link\">Read more<span class=\"link-icon icon-arrow-right\"><\/span> <\/a>\n                                    <\/div>\n            <\/li>\n            \n        \n        <\/ul>\n                    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>As your organization expands, these five new future technologies from Emarsys will let you engage consumers everywhere and at any size. <\/p>\n","protected":false},"author":7,"featured_media":42240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"product-post":[],"industry-post":[],"solution-post":[140],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Highlights on New Emarsys Innovations to Empower Marketers | Accely<\/title>\n<meta name=\"description\" content=\"As your organization expands, these five new future technologies from Emarsys will let you engage consumers everywhere and at any size. 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