{"id":11849,"date":"2020-04-01T11:00:00","date_gmt":"2020-04-01T11:00:00","guid":{"rendered":"https:\/\/www.accely.com\/blog\/the-benefits-of-using-s-4hana-with-sap-analytics-cloud-2\/"},"modified":"2025-03-13T11:32:28","modified_gmt":"2025-03-13T11:32:28","slug":"how-sap-customer-experience-and-sap-c-4hana-will-revolutionize-the-future-of-crm","status":"publish","type":"post","link":"https:\/\/www.accely.com\/gr-en\/blog\/how-sap-customer-experience-and-sap-c-4hana-will-revolutionize-the-future-of-crm\/","title":{"rendered":"How SAP Customer Experience and SAP C\/4HANA Will Revolutionize the Future of CRM"},"content":{"rendered":"\n<section class=\"insights-banner\">\n    <div class=\"container\">\n        <div class=\"insights-banner-wrapper\">\n            <div class=\"insights-banner-left\">\n                                                <h1 class=\"insights-banner-title h3\">How SAP Customer Experience and SAP C\/4HANA Will Revolutionize the Future of CRM<\/h1>\n                                <div class=\"badge-wrap d-flex d-flex-wrap\">\n                                                           <span class=\"badge badge-orange\">SAP CX and CRM<\/span>\n                                                      <\/div>\n                                 <p class=\"publish-date\">Published: April 1, 2020<\/p>\n                                \n                 \n\n\n\n            <\/div>\n                        <div class=\"insights-banner-right\">\n            <img decoding=\"async\" src=\"https:\/\/www.accely.com\/wp-content\/uploads\/2020\/04\/How-SAP-Customer-Experience-and-SAP-C.webp\"  alt=\"Banner\" class=\"insights-banner-img\" width=\"720\" height=\"471\">\n            <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n    <div class=\"main-content-blog-section\">\n        <div class=\"main-content-blog\">\n                            <div class=\"pdp-sidebar-sec-wrap\">\n                    <div class=\"pdp-sidebar\">\n                        <ul class=\"ul-none pdp-sidebar-menu-wrap\">\n                                                        <li>\n                                <a data-scroll=\"introduction\" href=\"#introduction\" aria-label=\"tab-link\" class=\"active\" >\n                                    <span class=\"body-font-sm text-capitalize\">Introduction<\/span><\/a>\n                            <\/li>\n                                                        <li>\n                                <a data-scroll=\"how\" href=\"#how\" aria-label=\"tab-link\" >\n                                    <span class=\"body-font-sm text-capitalize\">How is SAP Customer Experience different than traditional CRM?<\/span><\/a>\n                            <\/li>\n                                                        <li>\n                                <a data-scroll=\"customer\" href=\"#customer\" aria-label=\"tab-link\" >\n                                    <span class=\"body-font-sm text-capitalize\">SAP Customer Data Cloud<\/span><\/a>\n                            <\/li>\n                                                        <li>\n                                <a data-scroll=\"marketing\" href=\"#marketing\" aria-label=\"tab-link\" >\n                                    <span class=\"body-font-sm text-capitalize\">SAP Marketing Cloud<\/span><\/a>\n                            <\/li>\n                                                        <li>\n                                <a data-scroll=\"commerce \" href=\"#commerce \" aria-label=\"tab-link\" >\n                                    <span class=\"body-font-sm text-capitalize\">SAP Commerce Cloud<\/span><\/a>\n                            <\/li>\n                                                        <li>\n                                <a data-scroll=\"sales \" href=\"#sales \" aria-label=\"tab-link\" >\n                                    <span class=\"body-font-sm text-capitalize\">SAP Sales Cloud<\/span><\/a>\n                            <\/li>\n                                                        <li>\n                                <a data-scroll=\"cloud \" href=\"#cloud \" aria-label=\"tab-link\" >\n                                    <span class=\"body-font-sm text-capitalize\">SAP Sales Cloud allows you to\u00a0<\/span><\/a>\n                            <\/li>\n                                                        <li>\n                                <a data-scroll=\"servicecloud \" href=\"#servicecloud \" aria-label=\"tab-link\" >\n                                    <span class=\"body-font-sm text-capitalize\">SAP Service Cloud<\/span><\/a>\n                            <\/li>\n                                                        <li>\n                                <a data-scroll=\"usesap\" href=\"#usesap\" aria-label=\"tab-link\" >\n                                    <span class=\"body-font-sm text-capitalize\">Use SAP Service Cloud to\u00a0<\/span><\/a>\n                            <\/li>\n                                                    <\/ul>\n                    <\/div>\n                <\/div>\n                <div class=\"content-blog-sections\">\n                                                            <section class=\"insights-middle\"  id=\"introduction\" >\n                        <div class=\"insights-container\">\n                            \n                        <div class=\"insights-middle-content\">\n                            <p>SAP Hybris, renamed as SAP Customer Experience in June 2018, has provided consumers and businesses with reliable solutions since 1997. It has evolved as a futuristic CRM (customer relationship management) platform and laid more emphasis on modern strategies.<\/p>\n<p>The <a href=\"\/solutions\/sap-customer-experience\/\">SAP Customer Experience<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;customer experience suite&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:512,&quot;12&quot;:0}\"> Suite<\/span><\/a> covers every step of the sales process, from getting the lead to closing the deal successfully. SAP streamlines this process by integrating various solutions for sales, marketing, and customer relationship management.<\/p>\n<p>In this article, we\u2019ll dive deeper into how you can improve your customer experience management with SAP C\/4HANA. We\u2019ll cover &#8211;<\/p>\n<p>SAP C\/4HANA: A suite of five industry-leading cloud solution portfolios<br \/>\nSAP Customer Data Cloud<br \/>\nSAP Marketing Cloud<br \/>\nSAP Commerce Cloud<br \/>\nSAP Sales Cloud<br \/>\nSAP Service Cloud<\/p>\n                            \n                        <\/div>\n                            \n                        <\/div>\n                    <\/section>\n                                                                                <section class=\"insights-middle\"  id=\"how\" >\n                        <div class=\"insights-container\">\n                            \n                        <div class=\"insights-middle-content\">\n                            <h3>How is SAP Customer Experience different than traditional CRM?<\/h3>\n<p>Can small companies use SAP Customer Experience?<\/p>\n<p>Let\u2019s get started.<\/p>\n<p>SAP C\/4HANA: A suite of five industry-leading cloud solution portfolios<br \/>\nHaving standalone marketing, sales, and e-commerce solutions used to work well in the past. But times have changed, and nowadays a simple customer inquiry often involves multiple departments. SAP decided to offer C\/4HANA as a suite of five independent solutions and interconnected them for better efficiency.<\/p>\n<p>Let\u2019s explore the five cloud solution portfolios one by one.<\/p>\n                            \n                        <\/div>\n                            \n                        <\/div>\n                    <\/section>\n                                                                                <section class=\"insights-middle\"  id=\"customer\" >\n                        <div class=\"insights-container\">\n                            \n                        <div class=\"insights-middle-content\">\n                            <h3>SAP Customer Data Cloud<\/h3>\n<p>This solution helps you to turn anonymous visitors into lifelong customers. Using this portfolio, you can &#8211;<\/p>\n<p>Create seamless onboarding and customer experience.<br \/>\nProvide the trust and data privacy customers deserve.<br \/>\nEliminate data silos to facilitate better contextual marketing.<br \/>\nOffer customers complete transparency and control while taking care of GDPR compliance.<\/p>\n                            \n                        <\/div>\n                            \n                        <\/div>\n                    <\/section>\n                                                                                <section class=\"insights-middle\"  id=\"marketing\" >\n                        <div class=\"insights-container\">\n                            \n                        <div class=\"insights-middle-content\">\n                            <h3>SAP Marketing Cloud<\/h3>\n<p>Marketing is an important area of your business and the way it\u2019s done is evolving every day. SAP keeps you ahead of your competitors\u2019 strategies by &#8211;<\/p>\n<p>Personalizing customer experience across your business.<br \/>\nBuilding customer trust to develop ongoing relationships.<br \/>\nOptimizing marketing to drive revenue.<br \/>\nDriving demand and growth for B2B marketers.<\/p>\n                            \n                        <\/div>\n                            \n                        <\/div>\n                    <\/section>\n                                                                                <section class=\"insights-middle\"  id=\"commerce \" >\n                        <div class=\"insights-container\">\n                            \n                        <div class=\"insights-middle-content\">\n                            <h3>SAP Commerce Cloud<\/h3>\n<p>Modern buyers want a superior and personalized omnichannel commerce experience when it comes to buying online. The SAP Hybris Commerce solution provides the same in the following ways:<\/p>\n<p>You can benefit from using a single commerce solution.<br \/>\nIt supports all go-to-market models.<br \/>\nLeverage industry-specific capabilities.<br \/>\nRealize a faster ROI with prebuilt integrations.<br \/>\nExceed customer expectations with built-in flexibility.<\/p>\n                            \n                        <\/div>\n                            \n                        <\/div>\n                    <\/section>\n                                                                                <section class=\"insights-middle\"  id=\"sales \" >\n                        <div class=\"insights-container\">\n                            \n                        <div class=\"insights-middle-content\">\n                            <h3>SAP Sales Cloud<\/h3>\n<p>At present, customers are more concerned with the experience your brand offers. There are countless brands offering the same product with a minor difference in the price. Why should they shop with you and not with others?<\/p>\n                            \n                        <\/div>\n                            \n                        <\/div>\n                    <\/section>\n                                                                                <section class=\"insights-middle\"  id=\"cloud \" >\n                        <div class=\"insights-container\">\n                            \n                        <div class=\"insights-middle-content\">\n                            <h3>SAP Sales Cloud allows you to<\/h3>\n<p>Avoid wasting time in guesswork and accelerate sales.<br \/>\nGuide sales reps through contracts and quotes fast.<br \/>\nModel and manage sales incentives and territories.<br \/>\nDesign modern sales experiences and strategies.<\/p>\n                            \n                        <\/div>\n                            \n                        <\/div>\n                    <\/section>\n                                                                                <section class=\"insights-middle\"  id=\"servicecloud \" >\n                        <div class=\"insights-container\">\n                            \n                        <div class=\"insights-middle-content\">\n                            <h3>SAP Service Cloud<\/h3>\n<p>You can achieve success only when you place service at the heart of your customer experience. Your customers will love your brand when you offer them an unmatched experience.<\/p>\n                            \n                        <\/div>\n                            \n                        <\/div>\n                    <\/section>\n                                                                                <section class=\"insights-middle\"  id=\"usesap\" >\n                        <div class=\"insights-container\">\n                            \n                        <div class=\"insights-middle-content\">\n                            <h3>Use SAP Service Cloud to<\/h3>\n<p>Create an omnichannel service experience.<br \/>\nDevelop and nurture an elite team of skilled experts.<br \/>\nCraft and deliver the next generation of self-service.<br \/>\nCapture and understand customer feedback in detail.<\/p>\n<p>These were useful components of SAP Customer Experience. But you may think that other CRM solutions also offer similar modules. Then how does SAP differentiate itself from others?<br \/>\nHow is SAP Customer Experience different than traditional CRM?<\/p>\n<p>A CRM solution mostly contains modules for sales, customer service, and marketing. But these modules are rarely integrated. SAP has changed that.<\/p>\n                            \n                        <\/div>\n                            \n                        <\/div>\n                    <\/section>\n                                                        <\/div>\n            \n            \n        <\/div>\n    <\/div>\n\n<section class=\"insights-middle insights-middle-conclusion\" id=\"conclusion\">\n    <div class=\"insights-container\">\n        <div class=\"insights-middle-content\">\n            <div>\n                           <div class=\"insights-conclusion\">\n                                        <h4 class=\"insights-conclusion-title\">Conclusion<\/h4>\n                                        <div class=\"insights-conclusion-text\">\n                        <p>In SAP C\/4HANA Customer Experience, all departments are notified immediately because the modules are integrated. The SAP team has also tapped into digital sales as a new customer channel. In practice, this means that salespeople can check the availability of a product. If it\u2019s available, they can tailor an offer to the customer instantly. SAP Customer Experience gets this product data from the ERP or SAP S\/4HANA system. In addition, the sales staff can get a 360-degree view of the customer.<\/p>\n<p>In another case, the latest trends aren\u2019t just reflected in business forecasts in SAP Digital Boardroom. These forecasts are relayed from there to sales staff. Artificial Intelligence (AI) is then used to forecast your business for the entire year. Without an integrated environment, these things cannot be made possible.<br \/>\nImplement SAP Customer Experience Today for a Profitable Tomorrow<\/p>\n<p>This article gave you a brief overview of how SAP can revolutionize your CRM systems. Investing in CRM solutions is not an option anymore; it\u2019s a compulsion if you want to take your business to the next level. Accely, an SAP Gold Partner, can help you implement SAP Hybris Cloud for Customer (C4C) and other solutions smoothly and guarantee a higher ROI. Get in touch with the experts to get started.<\/p>\n                    <\/div>\n                                    <\/div>\n                        <\/div> \n        <\/div>\n    <\/div>\n<\/section>\n\n<div class=\"insights-middle insights-middle-conclusion\">\n    <div class=\"insights-container\">\n        <div class=\"insights-middle-content\">\n             <div class=\"insights-conclusion-bottom\">\n                <div class=\"insights-conclusion-profile\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.accely.com\/wp-content\/uploads\/2025\/07\/Muraleedharan-Menon-.webp\" class=\"insights-conclusion-profile-img\" alt=\"Profile\" width=\"56\" height=\"56\">\n                                        <div class=\"insights-conclusion-profile-content\">\n                        <p class=\"conclusion-profile-name\">Muraleedharan Menon<\/p>\n                                                <p class=\"conclusion-profile-designation\">Head Delivery &amp; Presales<\/p>\n                       \n                                               \n                    <\/div>\n                     <\/div>\n                                \n                <ul class=\"insights-conclusion-share ul-none\">\n                    <li><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.accely.com%2Fgr-en%2Fblog%2Fhow-sap-customer-experience-and-sap-c-4hana-will-revolutionize-the-future-of-crm%2F&#038;title=How+SAP+Customer+Experience+and+SAP+C%2F4HANA+Will+Revolutionize+the+Future+of+CRM\" target=\"_blank\" aria-label=\"link\" class=\"conclusion-share-link\"><span class=\"icon-linkedin\" rel=\"noopener noreferrer\"><\/span><\/a><\/li>\n                    <li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.accely.com%2Fgr-en%2Fblog%2Fhow-sap-customer-experience-and-sap-c-4hana-will-revolutionize-the-future-of-crm%2F&#038;text=How+SAP+Customer+Experience+and+SAP+C%2F4HANA+Will+Revolutionize+the+Future+of+CRM\" target=\"_blank\" aria-label=\"link\" class=\"conclusion-share-link\" rel=\"noopener noreferrer\"><span class=\"icon-twitter\"><\/span><\/a><\/li>\n                    <li><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.accely.com%2Fgr-en%2Fblog%2Fhow-sap-customer-experience-and-sap-c-4hana-will-revolutionize-the-future-of-crm%2F\" target=\"_blank\" aria-label=\"link\" class=\"conclusion-share-link\" rel=\"noopener noreferrer\"><span class=\"icon-facebook\"><\/span><\/a><\/li>\n                <\/ul>\n                <a aria-label=\"link\" href=\"#\"  target=\"_self\" class=\"btn btn-outline-dark insights-conclusion-btn copy-link-btn\" data-post-link=\"https:\/\/www.accely.com\/gr-en\/blog\/how-sap-customer-experience-and-sap-c-4hana-will-revolutionize-the-future-of-crm\/\">Copy link\n                    <span class=\"btn-icon icon-arrow-right\"><\/span>\n                <\/a>\n                \n\n            <\/div>\n            \n                                     <p class=\"conclusion-profile-info \">28+ years of experience in leading global SAP implementations and support programs with a focus on operational excellence, scalability, and client value delivery.\r\n<\/p>\n             \n  <\/div>\n    <\/div>\n            <\/div>\n<script>\n    jQuery(document).ready(function($) {\n    $('.copy-link-btn').on('click', function(e) {\n        e.preventDefault(); 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Selecting the best for your business is a tough job.<\/p>\n                                        <a href=\"https:\/\/www.accely.com\/gr-en\/blog\/top-5-reasons-to-choose-sap-commerce-cloud-over-salesforce-commerce-cloud\/\" aria-label=\"link\" class=\"body-font-lg link\">Read more<span class=\"link-icon icon-arrow-right\"><\/span> <\/a>\n                                    <\/div>\n            <\/li>\n            \n        \n        <\/ul>\n                    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>The SAP Customer Experience Suite covers every step of the sales process, from getting the lead to closing the deal successfully<\/p>\n","protected":false},"author":9,"featured_media":46681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"product-post":[],"industry-post":[],"solution-post":[142],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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