{"id":9805,"date":"2022-03-08T09:04:00","date_gmt":"2022-03-08T09:04:00","guid":{"rendered":"https:\/\/www.accely.com\/blog\/importance-of-sap-application-management-services-2\/"},"modified":"2025-03-12T10:15:03","modified_gmt":"2025-03-12T10:15:03","slug":"everything-you-need-to-know-about-sap-emarsys-platform","status":"publish","type":"post","link":"https:\/\/www.accely.com\/gb-en\/blog\/everything-you-need-to-know-about-sap-emarsys-platform\/","title":{"rendered":"Everything you need to know about SAP Emarsys Platform"},"content":{"rendered":"\n<section class=\"insights-banner\">\n    <div class=\"container\">\n        <div class=\"insights-banner-wrapper\">\n            <div class=\"insights-banner-left\">\n                                                <h1 class=\"insights-banner-title h3\">Everything you need to know about SAP Emarsys Platform<\/h1>\n                                <div class=\"badge-wrap d-flex d-flex-wrap\">\n                                                           <span class=\"badge badge-orange\">SAP ERP<\/span>\n                                                      <\/div>\n                                 <p class=\"publish-date\">Published: March 8, 2022<\/p>\n                                \n                 \n\n\n\n            <\/div>\n                        <div class=\"insights-banner-right\">\n            <img decoding=\"async\" src=\"https:\/\/www.accely.com\/wp-content\/uploads\/2022\/03\/Everything-you-need-to-know-about-SAP-Emarsys-Platform.webp\"  alt=\"Banner\" class=\"insights-banner-img\" width=\"720\" height=\"471\">\n            <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n    <div class=\"main-content-blog-section\">\n        <div class=\"main-content-blog\">\n                            <div class=\"pdp-sidebar-sec-wrap\">\n                    <div class=\"pdp-sidebar\">\n                        <ul class=\"ul-none pdp-sidebar-menu-wrap\">\n                                                        <li>\n                                <a data-scroll=\"introduction\" href=\"#introduction\" aria-label=\"tab-link\" class=\"active\" >\n                                    <span class=\"body-font-sm text-capitalize\">Introduction<\/span><\/a>\n                            <\/li>\n                                                        <li>\n                                <a data-scroll=\"what\" href=\"#what\" aria-label=\"tab-link\" >\n                                    <span class=\"body-font-sm text-capitalize\">What is SAP Emarsys?<\/span><\/a>\n                            <\/li>\n                                                        <li>\n                                <a data-scroll=\"omnichannel \" href=\"#omnichannel \" aria-label=\"tab-link\" >\n                                    <span class=\"body-font-sm text-capitalize\">Omnichannel Competencies of SAP Emarsys<\/span><\/a>\n                            <\/li>\n                                                        <li>\n                                <a data-scroll=\"howdoes\" href=\"#howdoes\" aria-label=\"tab-link\" >\n                                    <span class=\"body-font-sm text-capitalize\">How does SAP Emarsys benefit Marketers?<\/span><\/a>\n                            <\/li>\n                                                    <\/ul>\n                    <\/div>\n                <\/div>\n                <div class=\"content-blog-sections\">\n                                                            <section class=\"insights-middle\"  id=\"introduction\" >\n                        <div class=\"insights-container\">\n                            \n                        <div class=\"insights-middle-content\">\n                            <p>Effective marketing has always been a challenge for businesses. However, thanks to technological advancement, businesses can now avail of numerous tools that can simplify marketing and drive better customer engagement.<\/p>\n<p>One such tool is Emarsys, which was recently acquired by SAP in November of 2020. This tool has proven to be very effective in enabling businesses to realize business goals at a hastened pace. This is primarily achieved through the automation of personalized and omnichannel engagement of customer experiences. But what is Emarsys all about? Continue reading to learn more on the subject.<\/p>\n                            \n                        <\/div>\n                            \n                        <\/div>\n                    <\/section>\n                                                                                <section class=\"insights-middle\"  id=\"what\" >\n                        <div class=\"insights-container\">\n                            \n                        <div class=\"insights-middle-content\">\n                            <h2>What is SAP Emarsys?<\/h2>\n<p>Formally known as SAP Emarsys Customer Engagement is a tool that enables businesses to track customer interactions with varied channels and webshops of the business. Emarsys then matches the interactions with a humongous statistical model to generate highly accurate predictions. These predictions help businesses determine the ideal time and approach to reach customers as well as their probable response to the content featured in front of them. This can be highly beneficial for the business because a happy customer always translates to better revenue generation.<\/p>\n                            \n                        <\/div>\n                            \n                        <\/div>\n                    <\/section>\n                                                                                <section class=\"insights-middle\"  id=\"omnichannel \" >\n                        <div class=\"insights-container\">\n                            \n                        <div class=\"insights-middle-content\">\n                            <h2>Omnichannel Competencies of SAP Emarsys<\/h2>\n<p>As you already know by now, SAP Emarsys is equipped with many nuanced competencies that enable businesses to drive cross-channel integration and orchestrate their campaigns with the utmost effectiveness. Therefore, continue reading as we explore these nuanced <a href=\"\/solutions\/sap-emarsys\/\">omnichannel competencies of SAP Emarsys<\/a> and understand how they can benefit your business.<\/p>\n<ul>\n<li><strong>AI-Driven SMS Marketing:<\/strong> Personalized SMSs have become one of the most effective ways to drive engagement and amplify the overall results of the business. Unlike other online channels of engaging with customers, SMS marketing enables businesses to reach customers even when they are offline. Pairing that with the extensive capabilities of artificial intelligence can help a business facilitate automated SMS campaigns with texts relevant to the customers.<\/li>\n<li><strong>AI-Driven Email Marketing:<\/strong> Email marketing has gained a lot of prominence among marketers as more and more people now have access to the internet. Email marketing with SAP Emarsys means leveraging the AI competencies to deliver effective personalization in real-time. This is a great way to convert potential customers into paying customers and keep existing customers in touch with the business.<\/li>\n<li><strong>Web Personalization: <\/strong>Augment your website and drive effective personalization by leveraging the potential of artificial intelligence. This will help customers find whatever they are looking for without any hassle, further contributing to a great customer experience. SAP Emarsys enables you to generate valuable insights from historical CRM data and customize every content to suit the customers&#8217; unique preferences.<\/li>\n<li><strong>Mobile App Engagement:<\/strong> The other effective way to engage customers is through in-app engagement. SAP Emarsys enables businesses to deliver 1:1 personalization engagements in real-time. This personalization is facilitated by leveraging the product, customer, and sales data across all the channels.<\/li>\n<li><strong>Engagement With Digital Advertising:<\/strong> SAP Emarsys is one of those few platforms that enable businesses to leverage CRM data and engage the contacts in real-time. This data is further used to personalize the advertising efforts across varied channels, including search, display, and socials, for generating cross-channel revenue for the business.<\/li>\n<li><strong>Contact Center Interactions:<\/strong> Customer service representatives can do wonders when provided with relevant data about the customers. SAP Emarsys enables businesses to provide their customer support representatives with engagement data enabling them to deliver personalized customer support. This can help the business reduce churn and increase purchases with enhanced customer satisfaction.<\/li>\n<\/ul>\n                            \n                        <\/div>\n                            \n                        <\/div>\n                    <\/section>\n                                                                                <section class=\"insights-middle\"  id=\"howdoes\" >\n                        <div class=\"insights-container\">\n                            \n                        <div class=\"insights-middle-content\">\n                            <h2>How does SAP Emarsys benefit Marketers?<\/h2>\n<p>SAP Emarsys is a platform designed explicitly for marketers; hence it goes without saying that it has numerous perks for marketers. Therefore, let&#8217;s check out some of these perks.<\/p>\n<ul>\n<li><strong>Integrated Data Layer: <\/strong>Marketers can now facilitate effective personalization on every interaction with customers. This is made possible by integrating varied data sources from the business and activating the same across every business channel.<\/li>\n<li><strong>Personalization Engine:<\/strong> SAP Emarsys enables marketers to leverage the potential of artificial intelligence and access customer data to generate valuable insights. These insights can further be used to augment the marketing efforts to deliver customers precisely what they want and when they want it.<\/li>\n<li><strong>Automated Marketing: <\/strong>Gone are the days when marketers had to drain efforts in executing simple campaigns. Thanks to SAP Emarsys, marketers can now automate these single-channel campaigns or create highly sophisticated cross-channel journeys at extensive scales.<\/li>\n<li><strong>Cross-Channel Execution:<\/strong> Cross-channel execution from SAP Emarsys enables marketers to deliver consistent and relevant messaging across varied channels. These channels include web, email, mobile, SMS, and more. This gives one an opportunity to engage customers through any channel and drive up the business&#8217;s customer engagement.<\/li>\n<li><strong>Customer Lifecycle Management:<\/strong> This feature enables marketers to facilitate the segmentation of contacts based on the lifecycle and deploy effective marketing tactics to convert a first-time shopper to a loyal customer. Other than that, one can even view the reports of the lifecycle from the same integrated platform.<\/li>\n<li><strong>Analytics And Intelligence:<\/strong> Leveraging the competencies of <a href=\"\/solutions\/sap-analytics-cloud\/\">SAP predictive analytics<\/a> and artificial intelligence, marketers can evaluate and even measure the outcome of customers. This also helps one drive optimization and boost engagement without the assistance of any dedicated data team.<\/li>\n<li><strong>Tactics And Strategies:<\/strong> Using the SAP Emarsys platform enables marketers to align all strategies with pre-built tactics. These tactics can include the best practices that can be customized before being deployed to customer journeys to suit the unique requirements of the business and marketing campaigns. The cherry on top of all that is all these strategies are ready to be deployed based on the preferences of the business.<\/li>\n<li><strong>Omni-channel Integrations:<\/strong> SAP Emarsys provides marketers with unmatched omnichannel integrations that can help the business hasten the business results. This is made possible with unmatched channels, enabling one to drive effective personalizations in campaigns and drive amplified growth.<\/li>\n<\/ul>\n                            \n                        <\/div>\n                            \n                        <\/div>\n                    <\/section>\n                                                        <\/div>\n            \n            \n        <\/div>\n    <\/div>\n\n<section class=\"insights-middle insights-middle-conclusion\" id=\"conclusion\">\n    <div class=\"insights-container\">\n        <div class=\"insights-middle-content\">\n            <div>\n                           <div class=\"insights-conclusion\">\n                                        <h4 class=\"insights-conclusion-title\">Conclusion<\/h4>\n                                        <div class=\"insights-conclusion-text\">\n                        <p>SAP Emarsys is one of a kind platform that can be very beneficial for the business and their marketing efforts. This solution will help one augment their marketing in this digital age and take their business to customers before competitors. Therefore, reach the experts at our SAP consulting company and see how they transform your marketing.<\/p>\n                    <\/div>\n                                    <\/div>\n                        <\/div> \n        <\/div>\n    <\/div>\n<\/section>\n\n<div class=\"insights-middle insights-middle-conclusion\">\n    <div class=\"insights-container\">\n        <div class=\"insights-middle-content\">\n             <div class=\"insights-conclusion-bottom\">\n                <div class=\"insights-conclusion-profile\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.accely.com\/wp-content\/uploads\/2025\/07\/Vikas-Chopra.webp\" class=\"insights-conclusion-profile-img\" alt=\"Profile\" width=\"56\" height=\"56\">\n                                        <div class=\"insights-conclusion-profile-content\">\n                        <p class=\"conclusion-profile-name\">Vikas Chopra<\/p>\n                                                <p class=\"conclusion-profile-designation\">Practice Head SAP S\/4HANA<\/p>\n                       \n                                               \n                    <\/div>\n                     <\/div>\n                                \n                <ul class=\"insights-conclusion-share ul-none\">\n                    <li><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.accely.com%2Fgb-en%2Fblog%2Feverything-you-need-to-know-about-sap-emarsys-platform%2F&#038;title=Everything+you+need+to+know+about+SAP+Emarsys+Platform\" target=\"_blank\" aria-label=\"link\" class=\"conclusion-share-link\"><span class=\"icon-linkedin\" rel=\"noopener noreferrer\"><\/span><\/a><\/li>\n                    <li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.accely.com%2Fgb-en%2Fblog%2Feverything-you-need-to-know-about-sap-emarsys-platform%2F&#038;text=Everything+you+need+to+know+about+SAP+Emarsys+Platform\" target=\"_blank\" aria-label=\"link\" class=\"conclusion-share-link\" rel=\"noopener noreferrer\"><span class=\"icon-twitter\"><\/span><\/a><\/li>\n                    <li><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.accely.com%2Fgb-en%2Fblog%2Feverything-you-need-to-know-about-sap-emarsys-platform%2F\" target=\"_blank\" aria-label=\"link\" class=\"conclusion-share-link\" rel=\"noopener noreferrer\"><span class=\"icon-facebook\"><\/span><\/a><\/li>\n                <\/ul>\n                <a aria-label=\"link\" href=\"#\"  target=\"_self\" class=\"btn btn-outline-dark insights-conclusion-btn copy-link-btn\" data-post-link=\"https:\/\/www.accely.com\/gb-en\/blog\/everything-you-need-to-know-about-sap-emarsys-platform\/\">Copy link\n                    <span class=\"btn-icon icon-arrow-right\"><\/span>\n                <\/a>\n                \n\n            <\/div>\n            \n                                     <p class=\"conclusion-profile-info \">SAP Solution Architect with 23+ years in logistics and SCM. Expert in SAP S\/4HANA with hands-on experience in global rollouts, upgrades, and enterprise solution delivery.\r\n<\/p>\n             \n  <\/div>\n    <\/div>\n            <\/div>\n<script>\n    jQuery(document).ready(function($) {\n    $('.copy-link-btn').on('click', function(e) {\n        e.preventDefault(); \/\/ Prevent default anchor behavior\n\n        \/\/ Get the post link from data attribute\n        var postLink = $(this).data('post-link');\n\n        \/\/ Create a temporary input element\n        var tempInput = $('<input>');\n        $('body').append(tempInput);\n\n        \/\/ Assign the post link as input value\n        tempInput.val(postLink).select();\n\n        \/\/ Copy the link to clipboard\n        document.execCommand('copy');\n\n        \/\/ Remove the temporary input element\n        tempInput.remove();\n\n        \/\/ Provide feedback to the user (optional)\n        $(this).text('Link Copied!');\n\n        \/\/ Reset anchor text after a short delay (optional)\n        setTimeout(function() {\n            $('.copy-link-btn').text('Copy link');\n        }, 2000); \/\/ 2000 milliseconds = 2 seconds\n    });\n});\n\n<\/script>\n\n<section class=\"blog-list-sec related-posts-sec\">\n    <div class=\"container\">\n                <h4>Explore related blogs <\/h4>\n                        <ul class=\"blog-list-wrapper ul-none\">\n                    <li class=\"blog-list-item\">\n                <div class=\"blog-list-item-top\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.accely.com\/wp-content\/uploads\/2022\/02\/Customer-Tasks-and-Responsibilities-while-operating-SAP-S.webp\" class=\"blog-thumbnail-img\" width=\"638\" height=\"320\" alt=\"blog-thumbnail\">\n                                        <div class=\"blog-meta d-flex d-space-between color-white\"> \n                        <div class=\"left\">\n                                                        <p class=\"body-font-md author-name\">Vikas Chopra<\/p>\n                                                        <p class=\"body-font-sm blog-post-date\">22 February 2022<\/p>\n                        <\/div>\n                                                <div class=\"right\">\n                                                        <p class=\"body-font-md blog-category\">SAP ERP<\/p>\n                                                    <\/div>\n                        \n                    <\/div>\n                <\/div>\n                <div class=\"blog-list-item-bottom\">\n                                        <h5 class=\"h6 blog-title\">Customer Tasks and Responsibilities while operating SAP S\/4HANA Cloud<\/h5>\n                                        <p class=\"body-font-md blog-excerpt\">If you are planning to switch to a cloud ERP system to handle your day-to-day operations faster and more efficiently, welcome to the SAP S\/4 HANA Cloud system. Visit us to know more!<\/p>\n                                        <a href=\"https:\/\/www.accely.com\/gb-en\/blog\/customer-tasks-and-responsibilities-while-operating-sap-s-4hana-cloud\/\" aria-label=\"link\" class=\"body-font-lg link\">Read more<span class=\"link-icon icon-arrow-right\"><\/span> <\/a>\n                                    <\/div>\n            <\/li>\n                        <li class=\"blog-list-item\">\n                <div class=\"blog-list-item-top\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.accely.com\/wp-content\/uploads\/2022\/02\/An-Overview-for-the-Highlights-of-SAP-S.webp\" class=\"blog-thumbnail-img\" width=\"638\" height=\"320\" alt=\"blog-thumbnail\">\n                                        <div class=\"blog-meta d-flex d-space-between color-white\"> \n                        <div class=\"left\">\n                                                        <p class=\"body-font-md author-name\">Vikas Chopra<\/p>\n                                                        <p class=\"body-font-sm blog-post-date\">15 February 2022<\/p>\n                        <\/div>\n                                                <div class=\"right\">\n                                                        <p class=\"body-font-md blog-category\">SAP ERP<\/p>\n                                                    <\/div>\n                        \n                    <\/div>\n                <\/div>\n                <div class=\"blog-list-item-bottom\">\n                                        <h5 class=\"h6 blog-title\">An Overview for the Highlights of SAP S\/4HANA Cloud 2202 Release<\/h5>\n                                        <p class=\"body-font-md blog-excerpt\">A new year always brings another enhanced release from SAP with the latest SAP S\/4 HANA Cloud 2202 Release. Visit us to explore the highlights!<\/p>\n                                        <a href=\"https:\/\/www.accely.com\/gb-en\/blog\/an-overview-for-the-highlights-of-sap-s-4hana-cloud-2202-release\/\" aria-label=\"link\" class=\"body-font-lg link\">Read more<span class=\"link-icon icon-arrow-right\"><\/span> <\/a>\n                                    <\/div>\n            <\/li>\n                        <li class=\"blog-list-item\">\n                <div class=\"blog-list-item-top\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.accely.com\/wp-content\/uploads\/2022\/02\/Throwback-to-Top-Five-Innovations-in-Emarsys-from-2022.webp\" class=\"blog-thumbnail-img\" width=\"638\" height=\"320\" alt=\"blog-thumbnail\">\n                                        <div class=\"blog-meta d-flex d-space-between color-white\"> \n                        <div class=\"left\">\n                                                        <p class=\"body-font-md author-name\">Vikas Chopra<\/p>\n                                                        <p class=\"body-font-sm blog-post-date\">8 February 2022<\/p>\n                        <\/div>\n                                                <div class=\"right\">\n                                                        <p class=\"body-font-md blog-category\">SAP ERP<\/p>\n                                                    <\/div>\n                        \n                    <\/div>\n                <\/div>\n                <div class=\"blog-list-item-bottom\">\n                                        <h5 class=\"h6 blog-title\">Throwback to Top Five Innovations in Emarsys from 2021<\/h5>\n                                        <p class=\"body-font-md blog-excerpt\">Organizations have developed varied ways to service clients much better and boost overall customer engagement. Let&#039;s take a look at five of the most notable innovations added by Emarsys in 2021.<\/p>\n                                        <a href=\"https:\/\/www.accely.com\/gb-en\/blog\/throwback-to-top-five-innovations-in-emarsys-from-2021\/\" aria-label=\"link\" class=\"body-font-lg link\">Read more<span class=\"link-icon icon-arrow-right\"><\/span> <\/a>\n                                    <\/div>\n            <\/li>\n                        <li class=\"blog-list-item\">\n                <div class=\"blog-list-item-top\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.accely.com\/wp-content\/uploads\/2022\/01\/Highlights-for-Services-in-SAP-S.webp\" class=\"blog-thumbnail-img\" width=\"638\" height=\"320\" alt=\"blog-thumbnail\">\n                                        <div class=\"blog-meta d-flex d-space-between color-white\"> \n                        <div class=\"left\">\n                                                        <p class=\"body-font-md author-name\">Vikas Chopra<\/p>\n                                                        <p class=\"body-font-sm blog-post-date\">11 January 2022<\/p>\n                        <\/div>\n                                                <div class=\"right\">\n                                                        <p class=\"body-font-md blog-category\">SAP ERP<\/p>\n                                                    <\/div>\n                        \n                    <\/div>\n                <\/div>\n                <div class=\"blog-list-item-bottom\">\n                                        <h5 class=\"h6 blog-title\">Highlights for Services in SAP S\/4HANA 2022<\/h5>\n                                        <p class=\"body-font-md blog-excerpt\">This era of digitization requires businesses to deliver unmatched customer experience, and service is of the top-most priority. Let\u2019s check out highlights from services in SAP S\/4HANA!<\/p>\n                                        <a href=\"https:\/\/www.accely.com\/gb-en\/blog\/highlights-for-services-in-sap-s-4-hana-2022\/\" aria-label=\"link\" class=\"body-font-lg link\">Read more<span class=\"link-icon icon-arrow-right\"><\/span> <\/a>\n                                    <\/div>\n            <\/li>\n            \n        \n        <\/ul>\n                    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>SAP Emarsys Customer Engagement is a tool that enables businesses to track customer interactions with varied channels and web-shops of the business. Visit us to know more!<\/p>\n","protected":false},"author":7,"featured_media":37128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"product-post":[],"industry-post":[],"solution-post":[140],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Everything you need to know about SAP Emarsys Platform<\/title>\n<meta name=\"description\" content=\"SAP Emarsys Customer Engagement is a tool that enables businesses to track customer interactions with varied channels and web-shops of the business. Visit us to know more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everything you need to know about SAP Emarsys Platform\" \/>\n<meta property=\"og:description\" content=\"SAP Emarsys Customer Engagement is a tool that enables businesses to track customer interactions with varied channels and web-shops of the business. Visit us to know more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.accely.com\/gb-en\/blog\/everything-you-need-to-know-about-sap-emarsys-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"Accely\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-08T09:04:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-12T10:15:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.accely.com\/wp-content\/uploads\/2022\/03\/Everything-you-need-to-know-about-SAP-Emarsys-Platform.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"432\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Vikas Chopra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vikas Chopra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Everything you need to know about SAP Emarsys Platform","description":"SAP Emarsys Customer Engagement is a tool that enables businesses to track customer interactions with varied channels and web-shops of the business. Visit us to know more!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Everything you need to know about SAP Emarsys Platform","og_description":"SAP Emarsys Customer Engagement is a tool that enables businesses to track customer interactions with varied channels and web-shops of the business. Visit us to know more!","og_url":"https:\/\/www.accely.com\/gb-en\/blog\/everything-you-need-to-know-about-sap-emarsys-platform\/","og_site_name":"Accely","article_published_time":"2022-03-08T09:04:00+00:00","article_modified_time":"2025-03-12T10:15:03+00:00","og_image":[{"width":720,"height":432,"url":"https:\/\/www.accely.com\/wp-content\/uploads\/2022\/03\/Everything-you-need-to-know-about-SAP-Emarsys-Platform.webp","type":"image\/webp"}],"author":"Vikas Chopra","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Vikas Chopra","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.accely.com\/gb-en\/blog\/everything-you-need-to-know-about-sap-emarsys-platform\/","url":"https:\/\/www.accely.com\/gb-en\/blog\/everything-you-need-to-know-about-sap-emarsys-platform\/","name":"Everything you need to know about SAP Emarsys Platform","isPartOf":{"@id":"https:\/\/www.accely.com\/gb-en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.accely.com\/gb-en\/blog\/everything-you-need-to-know-about-sap-emarsys-platform\/#primaryimage"},"image":{"@id":"https:\/\/www.accely.com\/gb-en\/blog\/everything-you-need-to-know-about-sap-emarsys-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/www.accely.com\/wp-content\/uploads\/2022\/03\/Everything-you-need-to-know-about-SAP-Emarsys-Platform.webp","datePublished":"2022-03-08T09:04:00+00:00","dateModified":"2025-03-12T10:15:03+00:00","author":{"@id":"https:\/\/www.accely.com\/gb-en\/#\/schema\/person\/620a43ddeed41aa8a188ad5e32b059fc"},"description":"SAP Emarsys Customer Engagement is a tool that enables businesses to track customer interactions with varied channels and web-shops of the business. Visit us to know more!","breadcrumb":{"@id":"https:\/\/www.accely.com\/gb-en\/blog\/everything-you-need-to-know-about-sap-emarsys-platform\/#breadcrumb"},"inLanguage":"gb-en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.accely.com\/gb-en\/blog\/everything-you-need-to-know-about-sap-emarsys-platform\/"]}]},{"@type":"ImageObject","inLanguage":"gb-en","@id":"https:\/\/www.accely.com\/gb-en\/blog\/everything-you-need-to-know-about-sap-emarsys-platform\/#primaryimage","url":"https:\/\/www.accely.com\/wp-content\/uploads\/2022\/03\/Everything-you-need-to-know-about-SAP-Emarsys-Platform.webp","contentUrl":"https:\/\/www.accely.com\/wp-content\/uploads\/2022\/03\/Everything-you-need-to-know-about-SAP-Emarsys-Platform.webp","width":720,"height":432,"caption":"Everything you need to know about SAP Emarsys Platform"},{"@type":"BreadcrumbList","@id":"https:\/\/www.accely.com\/gb-en\/blog\/everything-you-need-to-know-about-sap-emarsys-platform\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.accely.com\/gb-en\/"},{"@type":"ListItem","position":2,"name":"Everything you need to know about SAP Emarsys Platform"}]},{"@type":"WebSite","@id":"https:\/\/www.accely.com\/gb-en\/#website","url":"https:\/\/www.accely.com\/gb-en\/","name":"Accely","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.accely.com\/gb-en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"gb-en"},{"@type":"Person","@id":"https:\/\/www.accely.com\/gb-en\/#\/schema\/person\/620a43ddeed41aa8a188ad5e32b059fc","name":"Vikas Chopra","image":{"@type":"ImageObject","inLanguage":"gb-en","@id":"https:\/\/www.accely.com\/gb-en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c94a0b8ca39f39e3c9b0f792e9d00306?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c94a0b8ca39f39e3c9b0f792e9d00306?s=96&d=mm&r=g","caption":"Vikas Chopra"}}]}},"_links":{"self":[{"href":"https:\/\/www.accely.com\/gb-en\/wp-json\/wp\/v2\/posts\/9805"}],"collection":[{"href":"https:\/\/www.accely.com\/gb-en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.accely.com\/gb-en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.accely.com\/gb-en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.accely.com\/gb-en\/wp-json\/wp\/v2\/comments?post=9805"}],"version-history":[{"count":8,"href":"https:\/\/www.accely.com\/gb-en\/wp-json\/wp\/v2\/posts\/9805\/revisions"}],"predecessor-version":[{"id":64045,"href":"https:\/\/www.accely.com\/gb-en\/wp-json\/wp\/v2\/posts\/9805\/revisions\/64045"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.accely.com\/gb-en\/wp-json\/wp\/v2\/media\/37128"}],"wp:attachment":[{"href":"https:\/\/www.accely.com\/gb-en\/wp-json\/wp\/v2\/media?parent=9805"}],"wp:term":[{"taxonomy":"product-post","embeddable":true,"href":"https:\/\/www.accely.com\/gb-en\/wp-json\/wp\/v2\/product-post?post=9805"},{"taxonomy":"industry-post","embeddable":true,"href":"https:\/\/www.accely.com\/gb-en\/wp-json\/wp\/v2\/industry-post?post=9805"},{"taxonomy":"solution-post","embeddable":true,"href":"https:\/\/www.accely.com\/gb-en\/wp-json\/wp\/v2\/solution-post?post=9805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}