{"id":11877,"date":"2020-03-19T11:19:00","date_gmt":"2020-03-19T11:19:00","guid":{"rendered":"https:\/\/www.accely.com\/blog\/the-benefits-of-using-s-4hana-with-sap-analytics-cloud-2\/"},"modified":"2025-03-13T11:38:59","modified_gmt":"2025-03-13T11:38:59","slug":"big-data-analytics-how-and-why-consumer-packaged-goods-cpg-industry-needs-it","status":"publish","type":"post","link":"https:\/\/www.accely.com\/gb-en\/blog\/big-data-analytics-how-and-why-consumer-packaged-goods-cpg-industry-needs-it\/","title":{"rendered":"Big Data Analytics &#8211; How and Why Consumer Packaged Goods (CPG) Industry Needs It"},"content":{"rendered":"\n<section class=\"insights-banner\">\n    <div class=\"container\">\n        <div class=\"insights-banner-wrapper\">\n            <div class=\"insights-banner-left\">\n                                                <h1 class=\"insights-banner-title h3\">Big Data Analytics &#8211; How and Why Consumer Packaged Goods (CPG) Industry Needs It<\/h1>\n                                <div class=\"badge-wrap d-flex d-flex-wrap\">\n                                                                          <\/div>\n                                 <p class=\"publish-date\">Published: March 19, 2020<\/p>\n                                \n                 \n\n\n\n            <\/div>\n                        <div class=\"insights-banner-right\">\n            <img decoding=\"async\" src=\"https:\/\/www.accely.com\/wp-content\/uploads\/2020\/03\/Big-Data-Analytics-How-and-Why-Consumer-Packaged-Goods-CPG-Industry-Needs-It-1.webp\"  alt=\"Banner\" class=\"insights-banner-img\" width=\"720\" height=\"471\">\n            <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n    <div class=\"main-content-blog-section\">\n        <div class=\"main-content-blog\">\n                            <div class=\"pdp-sidebar-sec-wrap\">\n                    <div class=\"pdp-sidebar\">\n                        <ul class=\"ul-none pdp-sidebar-menu-wrap\">\n                                                        <li>\n                                <a data-scroll=\"introduction\" href=\"#introduction\" aria-label=\"tab-link\" class=\"active\" >\n                                    <span class=\"body-font-sm text-capitalize\">Introduction<\/span><\/a>\n                            <\/li>\n                                                        <li>\n                                <a data-scroll=\"understanding\" href=\"#understanding\" aria-label=\"tab-link\" >\n                                    <span class=\"body-font-sm text-capitalize\">Merge The Data with CPG <\/span><\/a>\n                            <\/li>\n                                                        <li>\n                                <a data-scroll=\"implanted \" href=\"#implanted \" aria-label=\"tab-link\" >\n                                    <span class=\"body-font-sm text-capitalize\">Make Use of Big Data <\/span><\/a>\n                            <\/li>\n                                                        <li>\n                                <a data-scroll=\"strategies \" href=\"#strategies \" aria-label=\"tab-link\" >\n                                    <span class=\"body-font-sm text-capitalize\">Business Strategies to Adopt &#8211; The How of Big Data<\/span><\/a>\n                            <\/li>\n                                                        <li>\n                                <a data-scroll=\"customized \" href=\"#customized \" aria-label=\"tab-link\" >\n                                    <span class=\"body-font-sm text-capitalize\">Offer customized outcomes<\/span><\/a>\n                            <\/li>\n                                                        <li>\n                                <a data-scroll=\"omnichannel \" href=\"#omnichannel \" aria-label=\"tab-link\" >\n                                    <span class=\"body-font-sm text-capitalize\">Develop an omnichannel presence<\/span><\/a>\n                            <\/li>\n                                                        <li>\n                                <a data-scroll=\"unison\" href=\"#unison\" aria-label=\"tab-link\" >\n                                    <span class=\"body-font-sm text-capitalize\">Work in unison<\/span><\/a>\n                            <\/li>\n                                                    <\/ul>\n                    <\/div>\n                <\/div>\n                <div class=\"content-blog-sections\">\n                                                            <section class=\"insights-middle\"  id=\"introduction\" >\n                        <div class=\"insights-container\">\n                            \n                        <div class=\"insights-middle-content\">\n                            <p><span style=\"font-weight: 400\">The dawn of big data has taken the majority of businesses by storm! This has further led to business tycoons finding it difficult to decipher their customer\u2019s expectations.<\/span><\/p>\n<p>The digital transformation, moreover, has taken a huge toll on nearly every industry, coercing them to embrace essential business tactics.<\/p>\n<p>Amidst several other industries, the CPG companies have been at the foreground of Big Data technology. The unexpected developments in their landscape have also necessitated the urge to prioritize business operations and change the course of action.<\/p>\n<p>For every CPG firm to stay ahead of the curve, they must leverage the changing consumer products industry trends in 2020 better than their competitors.<\/p>\n                            \n                        <\/div>\n                            \n                        <\/div>\n                    <\/section>\n                                                                                <section class=\"insights-middle\"  id=\"understanding\" >\n                        <div class=\"insights-container\">\n                            \n                        <div class=\"insights-middle-content\">\n                            <h3>Merge The Data with CPG &#8211; The Why of Big Data<\/h3>\n<p><span style=\"font-weight: 400\">Data analytics has been on a constant rise!<\/span><\/p>\n<p>A huge amount of data is produced daily and used to extract vital CPG data insights underlining the customers\u2019 behavior and preferences. Unquestionably, this aspect of data has set forth the conventional type of business, paving way for novel avenues.<\/p>\n<p><span style=\"font-weight: 400\">Though known as the most successful and number-one industry across the globe, even the CPG sector is facing success gaps &#8211; all credits to the emergence of a customer-driven economy.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Presently, we\u2019re living in a customer-centric eon.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The majority of the consumers are more active and engrossed at a higher level. This has changed their usage trend exponentially, thereby intimidating the existence of conventional businesses. The uncertain demand, changing needs, and unforeseen changes in customers\u2019 tastes, has also made it difficult to predict their buying patterns.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This is where Big Data comes into play. With a massive potential to scrutinize the customer\u2019s behavior and highlight the next possible purchase, Big Data can surely turn the tide!<\/span><\/p>\n<p>It\u2019s also high time for the consumer packaged goods industry to re-evaluate their cpg marketing strategy, only to take complete advantage of Big Data.<\/p>\n                            \n                        <\/div>\n                            \n                        <\/div>\n                    <\/section>\n                                                                                <section class=\"insights-middle\"  id=\"implanted \" >\n                        <div class=\"insights-container\">\n                            \n                        <div class=\"insights-middle-content\">\n                            <h3>Make Use of Big Data &#8211; How Can It Help The Industry?<\/h3>\n<p><span style=\"font-weight: 400\">Consumer packaged goods industry produces huge chunks of information on a daily basis. This includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What number of goods are sold?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What are the different types of products manufactured?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What must be a product\u2019s minimum price?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What should be the maximum value paid by the customer?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">And this list just goes on\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400\">With a massive amount of data being gathered, marketing teams can constantly produce never-ending growth opportunities. This can further help firms to enrich their consumer experience.<\/span><\/p>\n<p><span style=\"font-weight: 400\">All of this is merely the tip of an iceberg! You\u2019ll surely be amazed when you\u2019ll see the real image that lies underneath.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Bringing the benefits offered by Big Data under the limelight, let\u2019s glance through the positive impact it has on the industry:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Enhances the Return On Investment (ROI), as you can customize products based on the customer\u2019s expectations.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Speeds up the time required to advertise your services, as you can make faster and informed decisions.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Boosts the customer\u2019s shopping experience, as it lets you stockpile the inventory with the help of automated inventory audits.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Data exploitation has now become a part of every industry\u2019s arsenal and the majority of companies are using it. Given the countless opportunities for success and growth, it\u2019s time for the CPG sector to harness the advantage of Big Data.<\/span><\/p>\n                            \n                        <\/div>\n                            \n                        <\/div>\n                    <\/section>\n                                                                                <section class=\"insights-middle\"  id=\"strategies \" >\n                        <div class=\"insights-container\">\n                            \n                        <div class=\"insights-middle-content\">\n                            <h2>Business Strategies to Adopt &#8211; The How of Big Data<\/h2>\n<p><span style=\"font-weight: 400\">Big Data has the potential to alter the entire landscape of the digital economy &#8211; certainly for the good!<\/span><\/p>\n<p><span style=\"font-weight: 400\">You are, however, not the only one in the competition. For you to stay ahead of the curve, it\u2019s crucial to embark on a tactical and organized approach.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Aren\u2019t sure how to go about it? Simply adopt the following strategies.<\/span><\/p>\n                            \n                        <\/div>\n                            \n                        <\/div>\n                    <\/section>\n                                                                                <section class=\"insights-middle\"  id=\"customized \" >\n                        <div class=\"insights-container\">\n                            \n                        <div class=\"insights-middle-content\">\n                            <h3>Offer customized outcomes<\/h3>\n<p><span style=\"font-weight: 400\">As we\u2019ve already mentioned, we\u2019re living in a customer-driven era. To remain in the foreground and shine in the industry, try to understand the basic expectations and needs of the customers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Gone are those days, when running a business was merely considered as selling products. These days, offering outstanding customer experience is what business is all about!<\/span><\/p>\n<p><span style=\"font-weight: 400\">Customers no longer look for products they need. They rather focus on the experience and quality offered by you.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Selling has become an art and you must personalize it with regards to the preference of your consumer. For that, interact and get to know your customers on a personal level.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Understand their expectations and accordingly develop strategies. One-on-one interaction and customized campaigns can offer better results.<\/span><\/p>\n                            \n                        <\/div>\n                            \n                        <\/div>\n                    <\/section>\n                                                                                <section class=\"insights-middle\"  id=\"omnichannel \" >\n                        <div class=\"insights-container\">\n                            \n                        <div class=\"insights-middle-content\">\n                            <h3>Develop an omnichannel presence<\/h3>\n<p>People are active on various digital platforms. So having just one channel in place will only lower your sales and the bottom line.<\/p>\n<p>Your physical store might be producing some amount of traffic, but that\u2019s not enough. You must embrace different platforms and let customers interact with your brand. This will increase the purchase percentage both on and off your store.<\/p>\n<p>Users, these days, prefer receiving products at their doorstep and hardly buy fast-moving consumer goods or other products from a shop. You must, therefore, increase your online presence and offer a delivery option to the customers.<\/p>\n<p><a href=\"https:\/\/www.accely.com\/\">SAP research <\/a>has also revealed that sales increased by around 34% in 2017 when users were offered direct delivery.<\/p>\n<p>Though the CPG industry has a long way to go, it\u2019s essential to implement this model. This will surely retain the present customers and attract new ones.<\/p>\n                            \n                        <\/div>\n                            \n                        <\/div>\n                    <\/section>\n                                                                                <section class=\"insights-middle\"  id=\"unison\" >\n                        <div class=\"insights-container\">\n                            \n                        <div class=\"insights-middle-content\">\n                            <h3>Work in unison<\/h3>\n<p><span style=\"font-weight: 400\">Yes, industries are working hard to offer excellent services. But they\u2019re also developing partnerships for increased growth opportunities.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To successfully run the business functions, the CPG sector must collaborate with other divisions to accelerate the process. This will also add reliability and flexibility in the business plan.<\/span><\/p>\n<p><span style=\"font-weight: 400\">They must also create transparency and develop trust amid various departments. This will state that all the products are responsibly manufactured and are of top quality.<\/span><\/p>\n                            \n                        <\/div>\n                            \n                        <\/div>\n                    <\/section>\n                                                        <\/div>\n            \n            \n        <\/div>\n    <\/div>\n\n<section class=\"insights-middle insights-middle-conclusion\" id=\"conclusion\">\n    <div class=\"insights-container\">\n        <div class=\"insights-middle-content\">\n            <div>\n                           <div class=\"insights-conclusion\">\n                                        <h4 class=\"insights-conclusion-title\">Conclusion<\/h4>\n                                        <div class=\"insights-conclusion-text\">\n                        <p>Guesswork is no longer a preferred option to foresee customers\u2019 expectations and behavior. They\u2019ve, in fact, become a thing of the past!<\/p>\n<p>Today, companies need a 360-degree view of their operations and customer expectations. With Big Data doing all of it in an accurate and organized manner, it\u2019s definitely the most powerful source to help make informed decisions.<\/p>\n                    <\/div>\n                                    <\/div>\n                        <\/div> \n        <\/div>\n    <\/div>\n<\/section>\n\n<div class=\"insights-middle insights-middle-conclusion\">\n    <div class=\"insights-container\">\n        <div class=\"insights-middle-content\">\n             <div class=\"insights-conclusion-bottom\">\n                <div class=\"insights-conclusion-profile\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.accely.com\/wp-content\/uploads\/2025\/07\/Vikas-Chopra.webp\" class=\"insights-conclusion-profile-img\" alt=\"Profile\" width=\"56\" height=\"56\">\n                                        <div class=\"insights-conclusion-profile-content\">\n                        <p class=\"conclusion-profile-name\">Vikas Chopra<\/p>\n                                                <p class=\"conclusion-profile-designation\">Practice Head SAP S\/4HANA<\/p>\n                       \n                                               \n                    <\/div>\n                     <\/div>\n                                \n                <ul class=\"insights-conclusion-share ul-none\">\n                    <li><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.accely.com%2Fgb-en%2Fblog%2Fbig-data-analytics-how-and-why-consumer-packaged-goods-cpg-industry-needs-it%2F&#038;title=Big+Data+Analytics+%26%238211%3B+How+and+Why+Consumer+Packaged+Goods+%28CPG%29+Industry+Needs+It\" target=\"_blank\" aria-label=\"link\" class=\"conclusion-share-link\"><span class=\"icon-linkedin\" rel=\"noopener noreferrer\"><\/span><\/a><\/li>\n                    <li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.accely.com%2Fgb-en%2Fblog%2Fbig-data-analytics-how-and-why-consumer-packaged-goods-cpg-industry-needs-it%2F&#038;text=Big+Data+Analytics+%26%238211%3B+How+and+Why+Consumer+Packaged+Goods+%28CPG%29+Industry+Needs+It\" target=\"_blank\" aria-label=\"link\" class=\"conclusion-share-link\" rel=\"noopener noreferrer\"><span class=\"icon-twitter\"><\/span><\/a><\/li>\n                    <li><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.accely.com%2Fgb-en%2Fblog%2Fbig-data-analytics-how-and-why-consumer-packaged-goods-cpg-industry-needs-it%2F\" target=\"_blank\" aria-label=\"link\" class=\"conclusion-share-link\" rel=\"noopener noreferrer\"><span class=\"icon-facebook\"><\/span><\/a><\/li>\n                <\/ul>\n                <a aria-label=\"link\" href=\"#\"  target=\"_self\" class=\"btn btn-outline-dark insights-conclusion-btn copy-link-btn\" data-post-link=\"https:\/\/www.accely.com\/gb-en\/blog\/big-data-analytics-how-and-why-consumer-packaged-goods-cpg-industry-needs-it\/\">Copy link\n                    <span class=\"btn-icon icon-arrow-right\"><\/span>\n                <\/a>\n                \n\n            <\/div>\n            \n                                     <p class=\"conclusion-profile-info \">SAP Solution Architect with 23+ years in logistics and SCM. Expert in SAP S\/4HANA with hands-on experience in global rollouts, upgrades, and enterprise solution delivery.\r\n<\/p>\n             \n  <\/div>\n    <\/div>\n            <\/div>\n<script>\n    jQuery(document).ready(function($) {\n    $('.copy-link-btn').on('click', function(e) {\n        e.preventDefault(); \/\/ Prevent default anchor behavior\n\n        \/\/ Get the post link from data attribute\n        var postLink = $(this).data('post-link');\n\n        \/\/ Create a temporary input element\n        var tempInput = $('<input>');\n        $('body').append(tempInput);\n\n        \/\/ Assign the post link as input value\n        tempInput.val(postLink).select();\n\n        \/\/ Copy the link to clipboard\n        document.execCommand('copy');\n\n        \/\/ Remove the temporary input element\n        tempInput.remove();\n\n        \/\/ Provide feedback to the user (optional)\n        $(this).text('Link Copied!');\n\n        \/\/ Reset anchor text after a short delay (optional)\n        setTimeout(function() {\n            $('.copy-link-btn').text('Copy link');\n        }, 2000); \/\/ 2000 milliseconds = 2 seconds\n    });\n});\n\n<\/script>","protected":false},"excerpt":{"rendered":"<p>The dawn of big data has taken the majority of businesses by storm! This has further led to business tycoons finding it difficult to decipher their customer\u2019s expectations.<\/p>\n","protected":false},"author":7,"featured_media":38135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"product-post":[],"industry-post":[],"solution-post":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Big Data Analytics - How and Why Consumer Packaged Goods (CPG) Industry Needs It<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big Data Analytics - How and Why Consumer Packaged Goods (CPG) Industry Needs It\" \/>\n<meta property=\"og:description\" content=\"The dawn of big data has taken the majority of businesses by storm! 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