SAP NOW AI Tour Brussels brings together SAP leaders, industry experts, partners, and business peers to explore SAP’s evolving AI vision and the reimagined Joule experience. The event offers an opportunity to discover AI-powered innovations, experience live demonstrations, and understand how intelligent technologies can help organizations improve operations, accelerate decisions, and advance enterprise transformation.
Event Overview
As artificial intelligence reshapes enterprise technology, SAP NOW AI Tour Brussels explores how organizations can move toward more intelligent, connected, and autonomous business operations.
Attendees can discover SAP’s latest AI capabilities, explore Joule’s role in connecting people and AI, and experience demonstrations of innovations designed to improve operational efficiency. The event also provides opportunities to exchange perspectives with SAP experts, partners, and peers on applying AI to real-world business challenges.
Through dedicated content tracks covering finance, customer experience, human capital management, supply chain, Cloud ERP, data, and AI, participants can explore how SAP technologies work together to advance enterprise transformation.
Why Attend?
- Explore SAP’s AI Vision: Discover SAP’s latest direction for enterprise AI and the evolving Joule experience.
- Experience Live Demonstrations: See how AI-driven innovation can enable smarter and more efficient operations.
- Understand Autonomous Business Processes: Explore AI applications across finance, customer experience, HR, and supply chain.
- Connect with Experts: Exchange ideas with SAP leaders, solution advisors, partners, and industry peers.
- Discover Practical Opportunities: Learn how SAP’s AI, cloud, and data capabilities can support business transformation.
Key Takeaways
- Understand how SAP is advancing enterprise AI and intelligent automation.
- Explore how Joule helps turn business intent into end-to-end execution.
- Discover autonomous approaches across core business functions.
- Learn how SAP Cloud ERP and Business Data Cloud contribute to connected enterprise operations.
- Gain insights into building more agile, efficient, and intelligent organizations.
Explore the Key Tracks
AI Services & Models: Discover SAP’s unified AI infrastructure and how it provides the foundation for intelligent agents and automation across the enterprise.
Autonomous CX: Explore how customer experience applications connected to SAP ERP work with Joule and AI agents to coordinate insights and autonomous actions.
Autonomous Finance and Spend: Understand how SAP Ariba, Fieldglass, and Concur can help optimize direct and indirect spend, streamline procurement, workforce management, and travel, and improve efficiency.
Autonomous Human Capital Management: Discover how SAP SuccessFactors HCM combines global HR capabilities, AI, and intelligent agents to strengthen workforce and business performance.
Autonomous Supply Chain Management: Explore how AI-driven insights and connected data can help organizations sense changes, analyze information, and act across supply chain operations in real time.
Build & Integrate: Learn how SAP’s platform enables organizations to integrate, automate, extend, and build AI-supported business applications and processes.
Business Transformation: Explore how organizations can rethink operations and adapt their business models to remain responsive in a constantly changing environment.
Cloud ERP: Discover how SAP Cloud ERP combines real-time insights, embedded AI, and scalable performance across finance, supply chain, procurement, and other business functions.
Data & Analytics: Understand how SAP Business Data Cloud can help organizations maximize the value of critical enterprise data across analytics and AI initiatives.
Joule : Explore how SAP’s AI solution connects people and AI to turn intent into intelligent, end-to-end execution with greater speed, clarity, and trusted outcomes.
Featured Speakers
The event features SAP leaders and specialists across enterprise technology and business functions, including:
- Augusta Spinelli, President Europe, Middle East and Africa (EMEA), SAP
- Bart Van der Biest, Managing Director, SAP Benelux
- Veerle Van Puyenbroeck, Country Manager, SAP BeLux
- Jeremy Bouisseau, Solution Advisor, HCM, SAP
- Oliver Buyssens, Solution Advisor, Business Technology Platform, SAP
- Kelvin Choi, Solution Advisor, Finance & Cloud ERP, SAP
- Stijn Debever, SAP Business Data Cloud Specialist and Evangelist
- Michiel Haegens, Solution Advisor, Supply Chain AI Specialist, SAP
- Bram Van Regenmortel, Business Architect, SAP
Advancing the Intelligent Enterprise
The evolution of enterprise AI is creating new opportunities to connect business processes, data, and intelligent automation. SAP NOW AI Tour Brussels provides a platform to explore how technologies such as Joule, AI agents, Cloud ERP, and SAP Business Data Cloud can contribute to this shift.
Discover how SAP’s latest innovations can help organizations move from AI insights to intelligent business execution.
Event Details
Event: SAP NOW AI Tour Brussels
Location: Brussels, Belgium
Format: In-person event